I developed the logo and visual identity, with a strong focus on creating a brand system optimized for digital communication. The project was designed to establish a cohesive, recognizable and versatile visual language, ensuring consistency across social media and all digital touchpoints.
How do you transform a hobby into a brand without losing the authenticity that made it special?
That question shaped every design decision throughout the project. The identity was built to reflect Sasha's personality: light-hearted, genuine and approachable, while giving the brand a clear and recognizable visual language.
The logo combines the initial "S" with the interlacing of macramé threads, creating a continuous symbol that represents craftsmanship, creativity and the handmade process behind every piece.
From typography to graphic elements, every component was carefully designed to balance simplicity with character, resulting in a visual identity that feels playful, warm and instantly recognizable across every digital touchpoint.
