Project
Pink Sugar | Body Care Collection
End-to-end creative development for the launch of Pink Sugar's new body care line. Entrusted with the project from concept to final delivery, I developed the creative direction, produced the video contents and managed the editing of all campaign assets. Alongside the audiovisual production, I designed the digital graphic assets and created a custom newspaper used as a key prop to reinforce the campaign's visual identity.
Ongoing Social Communication
I managed Pink Sugar's social communication for one year, creating graphic and video content for the brand's digital channels. This included the development of recurring content formats, campaign assets and social-first creatives, ensuring a consistent and recognizable visual identity across all platforms.
