PROJECT
Complete visual rebranding for the ROI – Registro degli Osteopati d'Italia, aimed at modernizing the association's identity while preserving its recognizability. The project included the development of a cohesive visual system across digital and print communication, from brand identity and social media assets to editorial materials and event applications. Designed to ensure consistency across every touchpoint, the new identity provides a flexible and scalable foundation for the association's ongoing communication.
PRINT MATERIALS
The visual identity was extended beyond digital communication through the design of key printed materials, including the brochure and roll-up. These assets were developed to ensure the rebranding remained consistent across every physical touchpoint, from everyday communication to industry events.
The brochure continues to be used as the association's official presentation material, while the roll-up accompanies conferences and trade fairs, reinforcing a cohesive and recognizable brand presence wherever the association is represented.
DIGITAL COMMUNICATION
Alongside the rebranding, I continue to develop digital assets, primarily across Instagram. Each format is designed to meet different communication needs while remaining part of the same visual system, ensuring consistency without sacrificing variety.
By combining flexible layouts, recurring graphic elements and a cohesive visual language, every piece of content reinforces the brand identity and keeps the rebranding recognizable across the association's day-to-day communication.
