PROJECT
I developed the logo and visual identity, with a strong focus on creating a brand system optimized for digital communication. The project was designed to establish a cohesive, recognizable and versatile visual language, ensuring consistency across social media and all digital touchpoints.
DESIGN THINKING
Every design decision was driven by a balance between creativity and functionality. The identity was conceived not only to strengthen Erboristeria Sabrina's digital presence, but also to become a practical system that the client's internal team could confidently manage over time.
A key challenge was designing a visual language that could be easily maintained in Canva. For this reason, the typography and graphic system were carefully selected using fonts and elements readily available within the platform, ensuring the brand could preserve a consistent and recognizable identity without relying on external design software.
Rather than being a limitation, these constraints became an opportunity to build a flexible, accessible and future-proof identity.
