PROJECT
BEHIND THE SCENES OF BAXTER’S NEW COLLECTION CAMPAIGN, CAPTURING THE ATMOSPHERE, DETAILS AND CREATIVE PROCESS ON SET.
PROCESS
I took care of the video shooting, combining a professional camera setup with a vintage camera to create a more spontaneous, authentic behind-the-scenes feel. I also worked with manual filters directly in front of the lens, introducing organic distortions and textures to give the footage a more tactile and distinctive visual character. Delivered in 16:9, 9:16 and 1:1.