PROJECT
Creative concept, shooting and editing for Baxter's Beauty Kit collection
PROCESS
The project included the production of the hero film for the complete collection, delivered in 16:9, 9:16 and 1:1, alongside a series of dedicated videos for each care kit: Leather, Wood and Outdoor. Every asset was developed in all three formats to ensure consistency across digital platforms.
From the initial creative concept to production and post-production, I oversaw the entire filmmaking process.