Project
Acquolina | Body Scrub Launch
Process
Launch campaign for Aquolina's new body scrub collection. The project was built around an authentic and relatable visual approach, featuring a real fan of the brand. I developed the campaign video, creating a fresh and spontaneous narrative that reflected the product's identity and strengthened its connection with the community.
Pop Lovers Launch
Process
Creative campaign for the launch of Acquolina's new Pop Lovers popcorn-inspired collection. To strengthen the connection with the brand's community, the campaign featured a real Aquolina fan, embracing an authentic and relatable visual approach. I developed the creative concept, produced the launch film and designed all graphic assets supporting the campaign across digital channels.
Video brand
Process
Brand film created for Aquolina to showcase the brand's product universe and communicate its visual identity across its key collections. Developed for presentation at Cosmoprof, the film was featured on LED walls during the event and adapted for the brand's digital channels. I led the project from the initial creative concept through shooting and post-production, creating a visual narrative that captured the essence of the brand.
Ongoing Social Content
I managed Aquolina's digital communication for one year, overseeing the development of graphic and video content across the brand's social channels. From the planning of creative initiatives to the production of the final assets, I contributed to building a consistent and engaging visual presence through social-first campaigns, recurring content formats and digital storytelling.
